http://www.claytonjames.com Clayton James Creative Director Mon, 16 Jan 2012 01:49:31 +0000 http://www.claytonjames.com en http://www.claytonjames.com/Chinet-Comfort-Cups http://www.claytonjames.com/following/claytonjames.com/Chinet-Comfort-Cups Mon, 16 Jan 2012 01:49:31 +0000 Clayton James Creative Director 2612462 This is a story of a random act of Chinet. We wanted to remind the morning commuter that there is a way to change the routine. Starbucks? Not necessary. Dragging around that travel mug? Too old school. Make your own coffee at home and bring it with you in an insulated, disposable Chinet Comfort Cup. Untitled from clayton james on Vimeo. http://www.claytonjames.com/Crazy-Horse-at-MGM-Grand http://www.claytonjames.com/following/claytonjames.com/Crazy-Horse-at-MGM-Grand Tue, 22 Mar 2011 03:51:13 +0000 Clayton James Creative Director 1201813 MGM Grand in Las Vegas was looking to broaden its appeal internationally. It decided that the world famous Crazy Horse show in Paris was the perfect answer. They built an exact duplicate of the theater that was a mainstay in Paris for 60 years. Unfortunately, a strip club in Las Vegas had already taken the Crazy Horse name, so we initially had to rename it for America. We called it La Femme. We decided that the best way to introduce the show was to give a voyeuristic glimpse behind the curtain. We left the actual show up to the viewers imagination. The results were instantaneous and spectacular. The show is still running today and is a regular stop for the world top celebrities. La Femme from clayton james on Vimeo. http://www.claytonjames.com/Galaxy-Macau http://www.claytonjames.com/following/claytonjames.com/Galaxy-Macau Thu, 17 Mar 2011 00:23:32 +0000 Clayton James Creative Director 1180312 The city of Macau, China is exploding with new mega resorts. It recently surpassed Las Vegas as a gambling and resort destination in terms of visitors and money spent per customer. Many of the resorts there are American and Australian companies. Galaxy is different. They are for Asians by Asians. A resort that the people of China can be proud to call their own. One that understands fully the sensibilities and cultural details of its people. This is the launch commercial for the property. It is meant to answer the wishes of the country as a collective. Galaxy Macau Launch spot from clayton james on Vimeo. http://www.claytonjames.com/Crystal-Dairy http://www.claytonjames.com/following/claytonjames.com/Crystal-Dairy Mon, 13 Dec 2010 05:56:36 +0000 Clayton James Creative Director 853547 Crystal Dairy is a trusted brand in Northern California. Their Ice Cream brands were suffering under the relentless pressure from larger national brands like Ben and Jerry's and Breyers. We came up with the Crystal Ice Cream man. He was part psychologist, part counselor. He knows one thing. A bowl of Crystal will make you better. The public really loved the work, as sales rose over 35% in the following quarter. Crystals Dairy from clayton james on Vimeo. Crystals Dairy from clayton james on Vimeo. http://www.claytonjames.com/Aria-Resort-Casino-CityCenter-Las-Vegas http://www.claytonjames.com/following/claytonjames.com/Aria-Resort-Casino-CityCenter-Las-Vegas Fri, 10 Dec 2010 19:06:51 +0000 Clayton James Creative Director 848505 MGM/Mirage's $9 billion CityCenter--the most expensive private development in U.S. history--opened in the middle of The Great Recession. The obvious challenge was to convince a shellshocked public that it is still ok to have a good time. Aria from clayton james on Vimeo. CityCenter needed a comprehensive website that would allow the consumer to navigate the great expanse of the project. We came up with a 3-D navigation approach where the user touches a specific building, which then activates a literal fly through and zoom up to a detail view of that building. Each building would then have a video tour that further enhanses the understanding of that particular set of ammenities. <img src="http://payload.cargocollective.com/1/1/43455/848505/Screen shot 2010-10-01 at 2.24.32 PM.png" border="0" width="670" height="361" width_o="1000" height_o="539" src_o="http://payload.cargocollective.com/1/1/43455/848505/Screen shot 2010-10-01 at 2.24.32 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/848505/Screen shot 2010-10-01 at 2.25.03 PM.png" border="0" width="670" height="403" width_o="1000" height_o="602" src_o="http://payload.cargocollective.com/1/1/43455/848505/Screen shot 2010-10-01 at 2.25.03 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/848505/Screen shot 2010-10-01 at 2.25.26 PM.png" border="0" width="670" height="399" width_o="1000" height_o="596" src_o="http://payload.cargocollective.com/1/1/43455/848505/Screen shot 2010-10-01 at 2.25.26 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/848505/Screen shot 2010-10-01 at 2.25.55 PM.png" border="0" width="670" height="403" width_o="1000" height_o="602" src_o="http://payload.cargocollective.com/1/1/43455/848505/Screen shot 2010-10-01 at 2.25.55 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/848505/Screen shot 2010-10-01 at 2.26.22 PM.png" border="0" width="670" height="410" width_o="1000" height_o="612" src_o="http://payload.cargocollective.com/1/1/43455/848505/Screen shot 2010-10-01 at 2.26.22 PM_o.png" align="left" /> As Las Vegas' largest feeder market, penetrating Los Angeles with outdoor that breaks through the clutter is a necessity. We wanted to set the tone for the brand without giving too much away. Much like the tv, we also wanted to imply the sensual yet grown up nature of the resort. <img src="http://payload.cargocollective.com/1/1/43455/848505/Aria boards_b-w_mod luxury.jpg" border="0" width="670" height="433" width_o="1000" height_o="647" src_o="http://payload.cargocollective.com/1/1/43455/848505/Aria boards_b-w_mod luxury_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/848505/Aria boards_b-w_interesting.jpg" border="0" width="670" height="433" width_o="1000" height_o="647" src_o="http://payload.cargocollective.com/1/1/43455/848505/Aria boards_b-w_interesting_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/848505/Aria boards_b-w_serious.jpg" border="0" width="670" height="433" width_o="1000" height_o="647" src_o="http://payload.cargocollective.com/1/1/43455/848505/Aria boards_b-w_serious_o.jpg" align="left" /> http://www.claytonjames.com/Montage-Resort http://www.claytonjames.com/following/claytonjames.com/Montage-Resort Sat, 04 Dec 2010 07:19:54 +0000 Clayton James Creative Director 831406 <img src="http://payload.cargocollective.com/1/1/43455/831406/print43.jpg" border="0" width="464" height="600" width_o="464" height_o="600" src_o="http://payload.cargocollective.com/1/1/43455/831406/print43_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/831406/print44.jpg" border="0" width="464" height="600" width_o="464" height_o="600" src_o="http://payload.cargocollective.com/1/1/43455/831406/print44_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/831406/print45.jpg" border="0" width="464" height="600" width_o="464" height_o="600" src_o="http://payload.cargocollective.com/1/1/43455/831406/print45_o.jpg" align="left" /> http://www.claytonjames.com/W-Hotel-Las-Vegas http://www.claytonjames.com/following/claytonjames.com/W-Hotel-Las-Vegas Sat, 04 Dec 2010 07:15:06 +0000 Clayton James Creative Director 831403 <img src="http://payload.cargocollective.com/1/1/43455/831403/print48.jpg" border="0" width="462" height="600" width_o="462" height_o="600" src_o="http://payload.cargocollective.com/1/1/43455/831403/print48_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/831403/print49.jpg" border="0" width="462" height="600" width_o="462" height_o="600" src_o="http://payload.cargocollective.com/1/1/43455/831403/print49_o.jpg" align="left" /> http://www.claytonjames.com/TLC-Network http://www.claytonjames.com/following/claytonjames.com/TLC-Network Sat, 04 Dec 2010 07:11:36 +0000 Clayton James Creative Director 831400 <img src="http://payload.cargocollective.com/1/1/43455/831400/print37.jpg" border="0" width="463" height="600" width_o="463" height_o="600" src_o="http://payload.cargocollective.com/1/1/43455/831400/print37_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/831400/print38.jpg" border="0" width="464" height="600" width_o="464" height_o="600" src_o="http://payload.cargocollective.com/1/1/43455/831400/print38_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/831400/print39.jpg" border="0" width="464" height="600" width_o="464" height_o="600" src_o="http://payload.cargocollective.com/1/1/43455/831400/print39_o.jpg" align="left" /> http://www.claytonjames.com/Planet-Hollywood-Hotel http://www.claytonjames.com/following/claytonjames.com/Planet-Hollywood-Hotel Sat, 04 Dec 2010 07:07:45 +0000 Clayton James Creative Director 831396 Planet Hollywood took Vegas by storm. Formerly known as a themed restaurant chain that leveraged famous hollywood memorabilia, it was now embarking on extending its brand into the hotel and casino territory. We had to start from scratch. We decided to hook on to America's fascination with celebrity culture. In fact, one could argue that this place could become the headquarters for celebrity inc. We coined that line "Let there be fame," and the rest as they say is Plant Hollywood history. The place became an instant hit. <img src="http://payload.cargocollective.com/1/1/43455/831396/print64_1105.jpg" border="0" width="918" height="594" width_o="918" height_o="594" src_o="http://payload.cargocollective.com/1/1/43455/831396/print64_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/831396/print63_1105.jpg" border="0" width="918" height="594" width_o="918" height_o="594" src_o="http://payload.cargocollective.com/1/1/43455/831396/print63_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/831396/print65_1105.jpg" border="0" width="918" height="594" width_o="918" height_o="594" src_o="http://payload.cargocollective.com/1/1/43455/831396/print65_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/831396/print66_1105.jpg" border="0" width="918" height="594" width_o="918" height_o="594" src_o="http://payload.cargocollective.com/1/1/43455/831396/print66_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/831396/web04.jpg" border="0" width="550" height="550" width_o="550" height_o="550" src_o="http://payload.cargocollective.com/1/1/43455/831396/web04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/831396/PH_PressFolder_1105.gif" border="0" width="770" height="578" width_o="770" height_o="578" src_o="http://payload.cargocollective.com/1/1/43455/831396/PH_PressFolder_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/831396/PH_PressStationery_1105.gif" border="0" width="770" height="578" width_o="770" height_o="578" src_o="http://payload.cargocollective.com/1/1/43455/831396/PH_PressStationery_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/831396/PH_SalesMag_1105.gif" border="0" width="770" height="368" width_o="770" height_o="368" src_o="http://payload.cargocollective.com/1/1/43455/831396/PH_SalesMag_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/831396/PHcollateral_1105.jpg" border="0" width="770" height="455" width_o="770" height_o="455" src_o="http://payload.cargocollective.com/1/1/43455/831396/PHcollateral_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/831396/PHWR_BrandBk1_1105.gif" border="0" width="770" height="444" width_o="770" height_o="444" src_o="http://payload.cargocollective.com/1/1/43455/831396/PHWR_BrandBk1_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/831396/PHWR_BrandBk2_1105.gif" border="0" width="770" height="410" width_o="770" height_o="410" src_o="http://payload.cargocollective.com/1/1/43455/831396/PHWR_BrandBk2_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/831396/PHWR_BrandBk3_1105.gif" border="0" width="770" height="410" width_o="770" height_o="410" src_o="http://payload.cargocollective.com/1/1/43455/831396/PHWR_BrandBk3_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/831396/PHWR_Kit_1105.gif" border="0" width="770" height="508" width_o="770" height_o="508" src_o="http://payload.cargocollective.com/1/1/43455/831396/PHWR_Kit_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/43455/831396/PHWR_Kit2_1105.gif" border="0" width="770" height="508" width_o="770" height_o="508" src_o="http://payload.cargocollective.com/1/1/43455/831396/PHWR_Kit2_o.gif" align="left" /> http://www.claytonjames.com/California-Tourism http://www.claytonjames.com/following/claytonjames.com/California-Tourism Sat, 04 Dec 2010 07:02:16 +0000 Clayton James Creative Director 831383 California Tourism from clayton james on Vimeo.