http://www.claytonjames.com Clayton James Creative Director Wed, 16 May 2012 14:35:29 +0000 http://www.claytonjames.com en http://www.claytonjames.com/RBC-Blue-Water-Project http://www.claytonjames.com/following/claytonjames.com/RBC-Blue-Water-Project Wed, 16 May 2012 14:35:29 +0000 Clayton James Creative Director 3408836 Making up only 3% of the water on earth, fresh water is the planet's most valuable commodity. The RBC Blue Water Project is the Royal Bank of Canada's 10-year, $50 million commitment to ensuring that clean, fresh water is available for future generations. <img src="http://payload55.cargocollective.com/1/1/43455/3408836/RBCM0115_CFS_Ad_1db_1105.jpg" width="1105" height="896" width_o="1500" height_o="1217" src_o="http://payload55.cargocollective.com/1/1/43455/3408836/RBCM0115_CFS_Ad_1db_o.jpg" data-mid="17538525" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/1/43455/3408836/RBCM0115_CFS_Ad_2db_1105.jpg" width="1105" height="896" width_o="1500" height_o="1217" src_o="http://payload55.cargocollective.com/1/1/43455/3408836/RBCM0115_CFS_Ad_2db_o.jpg" data-mid="17538526" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/1/43455/3408836/RBCM0115_CFS_Ad_3db_1105.jpg" width="1105" height="896" width_o="1500" height_o="1217" src_o="http://payload55.cargocollective.com/1/1/43455/3408836/RBCM0115_CFS_Ad_3db_o.jpg" data-mid="17538535" border="0" align="left"/> http://www.claytonjames.com/Aria-Resort-Casino-CityCenter-Las-Vegas http://www.claytonjames.com/following/claytonjames.com/Aria-Resort-Casino-CityCenter-Las-Vegas Sun, 29 Apr 2012 03:31:32 +0000 Clayton James Creative Director 848505 MGM/Mirage's $9 billion CityCenter--the most expensive private development in U.S. history--opened in the middle of The Great Recession. The obvious challenge was to convince a shellshocked public that it is still ok to have a good time. Aria from clayton james on Vimeo. CityCenter needed a comprehensive website that would allow the consumer to navigate the great expanse of the project. We came up with a 3-D navigation approach where the user touches a specific building, which then activates a literal fly through and zoom up to a detail view of that building. Each building would then have a video tour that further enhanses the understanding of that particular set of ammenities. <img src="http://payload.cargocollective.com/1/1/43455/848505/Screen Shot 2012-04-20 at 2.24.59 PM_1105.png" width="1027" height="578" width_o="1027" height_o="578" src_o="http://payload.cargocollective.com/1/1/43455/848505/Screen Shot 2012-04-20 at 2.24.59 PM_o.png" data-mid="16911277" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43455/848505/Screen Shot 2012-04-20 at 2.29.04 PM_1105.png" width="1026" height="617" width_o="1026" height_o="617" src_o="http://payload.cargocollective.com/1/1/43455/848505/Screen Shot 2012-04-20 at 2.29.04 PM_o.png" data-mid="16911297" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43455/848505/Screen Shot 2012-04-26 at 11.18.49 AM_1105.png" width="1024" height="637" width_o="1024" height_o="637" src_o="http://payload.cargocollective.com/1/1/43455/848505/Screen Shot 2012-04-26 at 11.18.49 AM_o.png" data-mid="16911348" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43455/848505/Screen Shot 2012-04-26 at 11.19.16 AM_1105.png" width="1024" height="612" width_o="1024" height_o="612" src_o="http://payload.cargocollective.com/1/1/43455/848505/Screen Shot 2012-04-26 at 11.19.16 AM_o.png" data-mid="16911351" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43455/848505/Screen Shot 2012-04-26 at 11.19.38 AM_1105.png" width="1029" height="625" width_o="1029" height_o="625" src_o="http://payload.cargocollective.com/1/1/43455/848505/Screen Shot 2012-04-26 at 11.19.38 AM_o.png" data-mid="16911352" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43455/848505/Screen Shot 2012-04-26 at 11.20.17 AM_1105.png" width="1026" height="618" width_o="1026" height_o="618" src_o="http://payload.cargocollective.com/1/1/43455/848505/Screen Shot 2012-04-26 at 11.20.17 AM_o.png" data-mid="16911356" border="0" align="left"/> As Las Vegas' largest feeder market, penetrating Los Angeles with outdoor that breaks through the clutter is a necessity. We wanted to set the tone for the brand without giving too much away. Much like the tv, we also wanted to imply the sensual yet grown up nature of the resort. <img src="http://payload.cargocollective.com/1/1/43455/848505/Aria boards_b-w_mod luxury.jpg" width="670" height="433" width_o="670" height_o="433" src_o="http://payload.cargocollective.com/1/1/43455/848505/Aria boards_b-w_mod luxury_o.jpg" data-mid="16911455" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43455/848505/Aria boards_b-w_interesting.jpg" width="670" height="433" width_o="670" height_o="433" src_o="http://payload.cargocollective.com/1/1/43455/848505/Aria boards_b-w_interesting_o.jpg" data-mid="16911456" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/43455/848505/Aria boards_b-w_serious.jpg" width="670" height="433" width_o="670" height_o="433" src_o="http://payload.cargocollective.com/1/1/43455/848505/Aria boards_b-w_serious_o.jpg" data-mid="16911457" border="0" align="left"/> We developed an art book that documents and explores the $40 million art collection at Aria <img src="http://payload.cargocollective.com/1/1/43455/848505/Screen Shot 2012-04-25 at 3.33.12 PM_1105.png" width="1105" height="620" width_o="1556" height_o="874" src_o="http://payload.cargocollective.com/1/1/43455/848505/Screen Shot 2012-04-25 at 3.33.12 PM_o.png" data-mid="16911480" border="0" align="left"/> http://www.claytonjames.com/Tropicana-Resort-Las-Vegas http://www.claytonjames.com/following/claytonjames.com/Tropicana-Resort-Las-Vegas Sat, 28 Apr 2012 13:48:35 +0000 Clayton James Creative Director 3297296 Tired. Worn out. It's for old people... This was how conversations went, if they went at all, before we launched the rebirth of the Vegas Icon. <img src="http://payload49.cargocollective.com/1/1/43455/3297296/Screen shot 2011-10-10 at 5.53.39 PM_1105.png" width="865" height="550" width_o="865" height_o="550" src_o="http://payload49.cargocollective.com/1/1/43455/3297296/Screen shot 2011-10-10 at 5.53.39 PM_o.png" data-mid="16912024" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/43455/3297296/Screen shot 2011-10-10 at 5.53.52 PM_1105.png" width="865" height="552" width_o="865" height_o="552" src_o="http://payload49.cargocollective.com/1/1/43455/3297296/Screen shot 2011-10-10 at 5.53.52 PM_o.png" data-mid="16912027" border="0" align="left"/> Tropicana HD wall trimmed from clayton james on Vimeo. http://www.claytonjames.com/Wolfgang-Puck-Fine-Dining-Group http://www.claytonjames.com/following/claytonjames.com/Wolfgang-Puck-Fine-Dining-Group Thu, 26 Apr 2012 18:32:15 +0000 Clayton James Creative Director 3286468 <img src="http://payload49.cargocollective.com/1/1/43455/3286468/Screen Shot 2012-04-25 at 3.53.43 PM_1105.png" width="700" height="886" width_o="700" height_o="886" src_o="http://payload49.cargocollective.com/1/1/43455/3286468/Screen Shot 2012-04-25 at 3.53.43 PM_o.png" data-mid="16852281" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/43455/3286468/Screen Shot 2012-04-25 at 3.53.57 PM_1105.png" width="700" height="886" width_o="700" height_o="886" src_o="http://payload49.cargocollective.com/1/1/43455/3286468/Screen Shot 2012-04-25 at 3.53.57 PM_o.png" data-mid="16852282" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/43455/3286468/Screen Shot 2012-04-25 at 3.54.14 PM_1105.png" width="700" height="872" width_o="700" height_o="872" src_o="http://payload49.cargocollective.com/1/1/43455/3286468/Screen Shot 2012-04-25 at 3.54.14 PM_o.png" data-mid="16852284" border="0" align="left"/> http://www.claytonjames.com/Mandarin-Oriental-Las-Vegas http://www.claytonjames.com/following/claytonjames.com/Mandarin-Oriental-Las-Vegas Thu, 26 Apr 2012 16:47:19 +0000 Clayton James Creative Director 3285587 Tasked with developing the in-room directory system for one of the most prestigious luxury hotel brands in the world, we set out to create an experience never seen before. Here's a brief sample of the results... <img src="http://payload49.cargocollective.com/1/1/43455/3285587/Screen Shot 2012-04-25 at 3.36.22 PM_1105.png" width="1105" height="779" width_o="1197" height_o="844" src_o="http://payload49.cargocollective.com/1/1/43455/3285587/Screen Shot 2012-04-25 at 3.36.22 PM_o.png" data-mid="16847583" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/43455/3285587/Screen Shot 2012-04-25 at 3.36.02 PM_1105.png" width="1105" height="737" width_o="1196" height_o="798" src_o="http://payload49.cargocollective.com/1/1/43455/3285587/Screen Shot 2012-04-25 at 3.36.02 PM_o.png" data-mid="16847596" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/43455/3285587/Screen Shot 2012-04-25 at 3.35.51 PM_1105.png" width="1105" height="655" width_o="1319" height_o="783" src_o="http://payload49.cargocollective.com/1/1/43455/3285587/Screen Shot 2012-04-25 at 3.35.51 PM_o.png" data-mid="16847603" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/43455/3285587/Screen Shot 2012-04-25 at 3.36.32 PM_1105.png" width="1105" height="830" width_o="1135" height_o="853" src_o="http://payload49.cargocollective.com/1/1/43455/3285587/Screen Shot 2012-04-25 at 3.36.32 PM_o.png" data-mid="16847610" border="0" align="left"/> http://www.claytonjames.com/CityCenter-Las-Vegas http://www.claytonjames.com/following/claytonjames.com/CityCenter-Las-Vegas Thu, 26 Apr 2012 16:28:44 +0000 Clayton James Creative Director 3285456 The most expensive commercial development in U.S. history, on over 65 acres on the Las Vegas strip, deserves a pretty kick-ass website. Click through the link to see how we created a sense of place for this beast of a destination. <img src="http://payload49.cargocollective.com/1/1/43455/3285456/Screen Shot 2012-04-20 at 2.24.59 PM_1105.png" width="1027" height="578" width_o="1027" height_o="578" src_o="http://payload49.cargocollective.com/1/1/43455/3285456/Screen Shot 2012-04-20 at 2.24.59 PM_o.png" data-mid="16846918" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/43455/3285456/Screen Shot 2012-04-20 at 2.29.04 PM_1105.png" width="1026" height="617" width_o="1026" height_o="617" src_o="http://payload49.cargocollective.com/1/1/43455/3285456/Screen Shot 2012-04-20 at 2.29.04 PM_o.png" data-mid="16846929" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/43455/3285456/Screen Shot 2012-04-26 at 11.18.49 AM_1105.png" width="1024" height="637" width_o="1024" height_o="637" src_o="http://payload49.cargocollective.com/1/1/43455/3285456/Screen Shot 2012-04-26 at 11.18.49 AM_o.png" data-mid="16846937" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/43455/3285456/Screen Shot 2012-04-26 at 11.19.16 AM_1105.png" width="1024" height="612" width_o="1024" height_o="612" src_o="http://payload49.cargocollective.com/1/1/43455/3285456/Screen Shot 2012-04-26 at 11.19.16 AM_o.png" data-mid="16846941" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/43455/3285456/Screen Shot 2012-04-26 at 11.19.38 AM_1105.png" width="1029" height="625" width_o="1029" height_o="625" src_o="http://payload49.cargocollective.com/1/1/43455/3285456/Screen Shot 2012-04-26 at 11.19.38 AM_o.png" data-mid="16846951" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/43455/3285456/Screen Shot 2012-04-26 at 11.20.17 AM_1105.png" width="1026" height="618" width_o="1026" height_o="618" src_o="http://payload49.cargocollective.com/1/1/43455/3285456/Screen Shot 2012-04-26 at 11.20.17 AM_o.png" data-mid="16846953" border="0" align="left"/> http://www.claytonjames.com/RBC-Wealth-Management http://www.claytonjames.com/following/claytonjames.com/RBC-Wealth-Management Thu, 26 Apr 2012 16:00:15 +0000 Clayton James Creative Director 3285235 <img src="http://payload49.cargocollective.com/1/1/43455/3285235/RBC_WM_BalconyAd_L1db_1105.jpg" width="1105" height="715" width_o="2048" height_o="1325" src_o="http://payload49.cargocollective.com/1/1/43455/3285235/RBC_WM_BalconyAd_L1db_o.jpg" data-mid="16845867" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/43455/3285235/RBC_WM_BlueprintsAd_L1db_1105.jpg" width="1105" height="715" width_o="2048" height_o="1325" src_o="http://payload49.cargocollective.com/1/1/43455/3285235/RBC_WM_BlueprintsAd_L1db_o.jpg" data-mid="16845879" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/43455/3285235/RBC_WM_FamilyAd_L1db_1105.jpg" width="1105" height="715" width_o="2048" height_o="1325" src_o="http://payload49.cargocollective.com/1/1/43455/3285235/RBC_WM_FamilyAd_L1db_o.jpg" data-mid="16845886" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/43455/3285235/RBC_WM_GolfAd_L1db1500_1105.jpg" width="1105" height="715" width_o="1500" height_o="971" src_o="http://payload49.cargocollective.com/1/1/43455/3285235/RBC_WM_GolfAd_L1db1500_o.jpg" data-mid="17113135" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/43455/3285235/RBC_WM_FatherSonAd_L1db1500_1105.jpg" width="1105" height="715" width_o="1500" height_o="971" src_o="http://payload49.cargocollective.com/1/1/43455/3285235/RBC_WM_FatherSonAd_L1db1500_o.jpg" data-mid="17113198" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/1/43455/3285235/RBC_WM_BeachAd_L1db1500_1105.jpg" width="1105" height="715" width_o="1500" height_o="971" src_o="http://payload49.cargocollective.com/1/1/43455/3285235/RBC_WM_BeachAd_L1db1500_o.jpg" data-mid="17113227" border="0" align="left"/> http://www.claytonjames.com/Bank-of-Nevada http://www.claytonjames.com/following/claytonjames.com/Bank-of-Nevada Thu, 26 Apr 2012 14:10:56 +0000 Clayton James Creative Director 3044395 Bankers get a bad rap. Sometimes it's deserved, sometimes it's not. We can find a common ground in that we all love money. This campaign brings that notion to the fore. <img src="http://payload37.cargocollective.com/1/1/43455/3044395/Screen Shot 2011-12-09 at 4.55.23 PM_1105.png" width="1000" height="574" width_o="1000" height_o="574" src_o="http://payload37.cargocollective.com/1/1/43455/3044395/Screen Shot 2011-12-09 at 4.55.23 PM_o.png" data-mid="16842141" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/1/43455/3044395/Screen Shot 2011-12-09 at 4.55.17 PM_1105.png" width="1000" height="568" width_o="1000" height_o="568" src_o="http://payload37.cargocollective.com/1/1/43455/3044395/Screen Shot 2011-12-09 at 4.55.17 PM_o.png" data-mid="16842146" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/1/43455/3044395/Screen Shot 2011-12-09 at 4.55.09 PM_1105.png" width="1000" height="566" width_o="1000" height_o="566" src_o="http://payload37.cargocollective.com/1/1/43455/3044395/Screen Shot 2011-12-09 at 4.55.09 PM_o.png" data-mid="16842156" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/1/43455/3044395/Screen Shot 2011-12-09 at 4.54.59 PM_1105.png" width="1000" height="565" width_o="1000" height_o="565" src_o="http://payload37.cargocollective.com/1/1/43455/3044395/Screen Shot 2011-12-09 at 4.54.59 PM_o.png" data-mid="16842162" border="0" align="left"/> http://www.claytonjames.com/Crystals-at-City-Center http://www.claytonjames.com/following/claytonjames.com/Crystals-at-City-Center Wed, 18 Apr 2012 16:14:36 +0000 Clayton James Creative Director 3230499 Generally, I don't believe in ad campaigns without headlines or copy. This is an exception. I felt that this amazing piece of architecture, accompanied by this beautiful model tells you what you need to know... bring your big check book. I could gave lived with a smaller logo, but you know how that goes. <img src="http://payload46.cargocollective.com/1/1/43455/3230499/Screen Shot 2012-04-18 at 11.09.40 AM_1105.png" width="1105" height="702" width_o="1608" height_o="1022" src_o="http://payload46.cargocollective.com/1/1/43455/3230499/Screen Shot 2012-04-18 at 11.09.40 AM_o.png" data-mid="16546383" border="0" align="left"/><img src="http://payload46.cargocollective.com/1/1/43455/3230499/Screen Shot 2012-04-18 at 11.08.38 AM_1105.png" width="1105" height="705" width_o="1608" height_o="1027" src_o="http://payload46.cargocollective.com/1/1/43455/3230499/Screen Shot 2012-04-18 at 11.08.38 AM_o.png" data-mid="16546392" border="0" align="left"/><img src="http://payload46.cargocollective.com/1/1/43455/3230499/Screen Shot 2012-04-18 at 11.09.20 AM_1105.png" width="803" height="1025" width_o="803" height_o="1025" src_o="http://payload46.cargocollective.com/1/1/43455/3230499/Screen Shot 2012-04-18 at 11.09.20 AM_o.png" data-mid="16546399" border="0" align="left"/> http://www.claytonjames.com/RBC-Golf-Royal-Bank-of-Canada http://www.claytonjames.com/following/claytonjames.com/RBC-Golf-Royal-Bank-of-Canada Mon, 09 Apr 2012 15:59:05 +0000 Clayton James Creative Director 3039918 RBC is a title sponsor of the PGA tour, and a sponsor of four of the worlds top golfers. These spots will run throughout the 2012 PGA season. RBC The Walk from clayton james on Vimeo. RBC Anthem from clayton james on Vimeo. <img src="http://payload36.cargocollective.com/1/1/43455/3039918/RBC_LukeDonald_L1db_1105.jpg" width="1105" height="714" width_o="2000" height_o="1294" src_o="http://payload36.cargocollective.com/1/1/43455/3039918/RBC_LukeDonald_L1db_o.jpg" data-mid="16808120" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/1/43455/3039918/RBC_JimFuryk_L1db_1105.jpg" width="1105" height="714" width_o="2000" height_o="1294" src_o="http://payload36.cargocollective.com/1/1/43455/3039918/RBC_JimFuryk_L1db_o.jpg" data-mid="16808133" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/1/43455/3039918/RBC_ErnieEls_L1db_1105.jpg" width="1105" height="714" width_o="2000" height_o="1294" src_o="http://payload36.cargocollective.com/1/1/43455/3039918/RBC_ErnieEls_L1db_o.jpg" data-mid="16808135" border="0" align="left"/> The rbcteemarkers.com landing page made specifically for the launch of the RBC Heritage Golf Tournament. <img src="http://payload36.cargocollective.com/1/1/43455/3039918/Screen Shot 2012-04-10 at 5.45.27 PM_1105.png" width="1105" height="1051" width_o="1216" height_o="1157" src_o="http://payload36.cargocollective.com/1/1/43455/3039918/Screen Shot 2012-04-10 at 5.45.27 PM_o.png" data-mid="16808267" border="0" align="left"/> RBC wanted to insure that the employees were familiar with the new golf campaign. They asked us to develop a series of back of the house posters. <img src="http://payload36.cargocollective.com/1/1/43455/3039918/RBC_LukeDonald_Portr-A547E7_1105.jpg" width="1105" height="715" width_o="1500" height_o="971" src_o="http://payload36.cargocollective.com/1/1/43455/3039918/RBC_LukeDonald_Portr-A547E7_o.jpg" data-mid="17384206" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/1/43455/3039918/RBC_JimFuryk_Portrait_L1db_1105.jpg" width="1105" height="715" width_o="1500" height_o="971" src_o="http://payload36.cargocollective.com/1/1/43455/3039918/RBC_JimFuryk_Portrait_L1db_o.jpg" data-mid="17384211" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/1/43455/3039918/RBC_MattKuchar_Portr-A54B06_1105.jpg" width="1105" height="715" width_o="1500" height_o="971" src_o="http://payload36.cargocollective.com/1/1/43455/3039918/RBC_MattKuchar_Portr-A54B06_o.jpg" data-mid="17384218" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/1/43455/3039918/RBC_ErnieEls_Portrait_L1db_1105.jpg" width="1105" height="715" width_o="1500" height_o="971" src_o="http://payload36.cargocollective.com/1/1/43455/3039918/RBC_ErnieEls_Portrait_L1db_o.jpg" data-mid="17384219" border="0" align="left"/>